ࡱ> `b_{5@ 0&bjbj22 FXXji    454545X687 $8Rb;4;;;>B,C|~~~~~~$!Rsh Dz>^>DD ;;YGYGYGDp l;( ;|YGD|YG(YGGJ , 0;8 Ne] 45=EB͜02ۡE`ۡ0, ۡ \,LD`DYGnD zDSLDLDLD D*45=G 45Logo Title of Document  Contents  TOC \o "1-2" \h \z  HYPERLINK \l "_Toc39174328" 1 Executive Summary  PAGEREF _Toc39174328 \h 3  HYPERLINK \l "_Toc39174329" 2 Management  PAGEREF _Toc39174329 \h 4  HYPERLINK \l "_Toc39174330" 3 Purpose of Business (New business) or Background (existing business)  PAGEREF _Toc39174330 \h 5  HYPERLINK \l "_Toc39174331" 4 Business Objectives  PAGEREF _Toc39174331 \h 6  HYPERLINK \l "_Toc39174332" 4.1 Short Term (Year 1)  PAGEREF _Toc39174332 \h 6  HYPERLINK \l "_Toc39174333" 4.2 Medium Term (Year 2)  PAGEREF _Toc39174333 \h 6  HYPERLINK \l "_Toc39174334" 4.3 Long Term (Year 3)  PAGEREF _Toc39174334 \h 6  HYPERLINK \l "_Toc39174335" 5 Product/Service  PAGEREF _Toc39174335 \h 7  HYPERLINK \l "_Toc39174336" 5.1 Service/Product Name  PAGEREF _Toc39174336 \h 7  HYPERLINK \l "_Toc39174337" 6 Market  PAGEREF _Toc39174337 \h 8  HYPERLINK \l "_Toc39174338" 6.1 Market Background (SWOT)  PAGEREF _Toc39174338 \h 8  HYPERLINK \l "_Toc39174339" 6.2 Market Segmentation & targeting  PAGEREF _Toc39174339 \h 8  HYPERLINK \l "_Toc39174340" 7 Competitors  PAGEREF _Toc39174340 \h 9  HYPERLINK \l "_Toc39174341" 7.1 Comparison Table  PAGEREF _Toc39174341 \h 9  HYPERLINK \l "_Toc39174342" 8 Marketing Plan  PAGEREF _Toc39174342 \h 10  HYPERLINK \l "_Toc39174343" 8.1 Product  PAGEREF _Toc39174343 \h 10  HYPERLINK \l "_Toc39174344" 8.2 Place (Distribution)  PAGEREF _Toc39174344 \h 10  HYPERLINK \l "_Toc39174345" 8.3 Price  PAGEREF _Toc39174345 \h 10  HYPERLINK \l "_Toc39174346" 8.4 Promotion  PAGEREF _Toc39174346 \h 10  HYPERLINK \l "_Toc39174347" 9 Operational Plan  PAGEREF _Toc39174347 \h 11  HYPERLINK \l "_Toc39174348" 10 Financial Analysis  PAGEREF _Toc39174348 \h 12  HYPERLINK \l "_Toc39174349" 11 Cashflow Forecast  PAGEREF _Toc39174349 \h 13  HYPERLINK \l "_Toc39174350" 12 Operating Budget  PAGEREF _Toc39174350 \h 14  Executive Summary The Executive Summary should summarise the key points of your proposal, including: Name Mission statement The market Management s mission/goals, management team, their experience and how they will realize the opportunity The problem and the business opportunity The product or service offering, and unique selling points, intellectual property rights etc Business operations e.g. location Strategic alliances Sales and marketing strategy Critical milestones Financial projections and risks (including quick financial overview with key figures linking to the milestones) Funding requirements This section should be written last, it should briefly the business and highlight its purpose. It should explain how it would be achieved. The Executive Summary must attract the investors or readers interest by highlighting the potential idea and the ability of management to realize that potential. Depending on its use the business plan should be written in a manner that appeals to the reader. For instance, if the business plan is to raise finance, then a clear simple outline will catch the attention of the prospective funders and make them more interested to read on. Management You should identify your key members of the management team, explaining why they are key and demonstrating the relevance of their skills, previous achievements and experience to their responsibilities, by including a brief biography of each member as an appendix. Past employment and business record How you plan to fill any gap in skills or experience? Purpose of Business (New business) or Background (existing business) Purpose Profit making? Non-profit making? Background This should provide a brief summary of the business and the development of the business idea, company to date, previous funding, etc. When did/is the business to start? Brief summary of performance (if in existence) Business Objectives What is your mission statement/vision? What are your Short Term (Year 1), Medium Term (Year 2) and Long Term (Year 3) objectives? They should be SMART, specific, measurable, achievable, realistic and time-framed Short Term (Year 1) Medium Term (Year 2) Long Term (Year 3) Product/Service Description of product Advantages What need does it satisfy? Why the product is unique or distinct? Brief survey of competition Any patents applied for? This section should explain, without technical jargon, your principal product OR service, its application, and distinguishing features (also include patents, IPR, etc). The main purpose of explaining the product is so the reader can understand the market, any unique selling points and, consequently, the business opportunity. Service/Product Name Market Is there a Market? What is the short and Long term demand? Profitability Its size, its past and future growth SWOT Analysis Analysis of market sectors; identification of sector your business is aimed at Likely customers: who they are, type (that is, industrial or consumer), size, how they buy Market Background (SWOT) Market Strengths Market Weaknesses Trend for the market YearGrowth %200115.5200213.4200313.2200419.8200520.4200620.2Source: Market Segmentation & targeting Direct Consumers Favourable market conditions Indirect consumers Competitors Who are your competitors (including future entrants to the market)? What are their prices, services/products and how will you compete in each product or service line? How do you compare with other competitive companies? What is the market share of each existing competitor? Are there opportunities to collaborate with competitors rather than compete head-on? Which companies sell complementary products and services? Are there opportunities to integrate products and services so you can benefit from offering customers a one-stop shop solution and/or a lower cost-route to market? Comparison Table CompetitorTarget Market PriceType of ServiceCompetitive advantage Marketing Plan Product How do plan to package the product or service? What are future plans for the development of product or service? Place (Distribution) Distribution plan (direct, indirect, web-based or retail)? What resources are required to effectively support your route to market, e.g. number of direct sales personnel/number of personnel supporting indirect channels? Product/Service delivery order processing fulfilment physical stockholding dispatch Outsourced or in-house Price What is your pricing policy (demand, value added or cost-based pricing, volume discounts, show how pricing will change over time)? How have you reached your decision on price? Promotion Marketing and promotion Key issues include: Making the product/service known Creating interest in the product/service Various forms of promotion (online/offline) direct mail, advertising, trade fairs, media coverage. Selling Choices of sales methods (online/offline, In-house/outsourced) Use of distributors, wholesalers or retailers. Operational Plan Where will you be based location, premises Manufacturing facilities Equipment needed Information technology strategy Financial Analysis Summary of forecasts Monthly profit and loss forecast for two years Cash flow forecast Assumptions behind your forecast Principal risks that could affect figures Cashflow Forecast Operating Budget OliveBlue Business Plan Template All rights reserved www.oliveblue.com PAGE  OliveBlue Business Plan Template All rights reserved www.oliveblue.com -  PAGE 5 - -  PAGE 14 -  EMBED Excel.Sheet.8   EMBED Excel.Sheet.8  Business Address Telephone email web Address  ;<=>GHI]^_`{|}~}m^mSDSjh=p&UmHnHuh=p&mHnHuh=p&;CJmHnHsH uhG/h=p&0J@mHnHu2jhG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHu$jhG/h=p&0JUmHnHujh @Uh 5:@CJ h@"jhCJUmHnHsH uh h @CJ$ h @  !"#$%&'()*+,-./012$a$$a$j%A&&23456789:;=>GH 4 6 5   n  n $a$$a$    ³¥rra³¥ jqh=p&UmHnHuhG/h=p&0J@mHnHu2jhG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHuh=p&;CJmHnHsH u$jhG/h=p&0JUmHnHuh=p&mHnHujh=p&UmHnHu j{h=p&UmHnHu   ! e f g ôéӴ{r{XôéG j]h=p&UmHnHu2jhG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHu jgh=p&UmHnHujh=p&UmHnHuh=p&mHnHuh=p&;CJmHnHsH uhG/h=p&0J@mHnHu$jhG/h=p&0JUmHnHu2jhG/h=p&>*B*UmHnHphu    . / 0 1 2 3 4 5 6 Q R S ҵ҂sbsҵH2jhG/h=p&>*B*UmHnHphu jSh=p&UmHnHuh=p&:CJmHnHsH uhG/h=p&0J@mHnHu2jhG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHuh=p&;CJmHnHsH u$jhG/h=p&0JUmHnHuh=p&mHnHujh=p&UmHnHuS T W X l m n   ôãô핌rôaô핌 j?h=p&UmHnHu2jhG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHu jIh=p&UmHnHujh=p&UmHnHuh=p&mHnHuh=p&:CJmHnHsH uhG/h=p&0J@mHnHu$jhG/h=p&0JUmHnHu#        0 1 2 3 4 5 6 7 8 S T U V Y Z n o p ôéӴ{r{XIéh=p&:CJmHnHsH u2jhG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHu j5h=p&UmHnHujh=p&UmHnHuh=p&mHnHuh=p&;CJmHnHsH uhG/h=p&0J@mHnHu$jhG/h=p&0JUmHnHu2jhG/h=p&>*B*UmHnHphu ³¥rcrRc¥ j! h=p&UmHnHuh=p&;CJmHnHsH uhG/h=p&0J@mHnHu2jhG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHuh=p&:CJmHnHsH u$jhG/h=p&0JUmHnHuh=p&mHnHujh=p&UmHnHu j+h=p&UmHnHu    / 0 1 2 3 4 5 6 7 R S T U X Y x y z ôéӴ{r{XôéG j h=p&UmHnHu2j hG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHu j h=p&UmHnHujh=p&UmHnHuh=p&mHnHuh=p&:CJmHnHsH uhG/h=p&0J@mHnHu$jhG/h=p&0JUmHnHu2j hG/h=p&>*B*UmHnHphu    ҵ҂sbsҵH2j~ hG/h=p&>*B*UmHnHphu j h=p&UmHnHuh=p&;CJmHnHsH uhG/h=p&0J@mHnHu2j hG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHuh=p&:CJmHnHsH u$jhG/h=p&0JUmHnHuh=p&mHnHujh=p&UmHnHu     6 7 8 9 : ; < = > Y Z [ \ ] ^ l m n ôãô핌rcôRôc j h=p&UmHnHuh=p&;CJmHnHsH u2jt hG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHu j h=p&UmHnHujh=p&UmHnHuh=p&mHnHuh=p&:CJmHnHsH uhG/h=p&0J@mHnHu$jhG/h=p&0JUmHnHu < 5#z%'9:A & F7$8$H$7$8$H$ Xn  n   n  .λqW2j`hG/h=p&>*B*UmHnHphu jh=p&UmHnHujh=p&UmHnHuh=p&mHnHuh=p&:CJmHnHsH uhG/h=p&0J@mHnHu$jhG/h=p&0JUmHnHu2jjhG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHu./0234567RSTUXY^_`yz{}~³¥rra³¥ jh=p&UmHnHuhG/h=p&0J@mHnHu2jVhG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHuh=p&:CJmHnHsH u$jhG/h=p&0JUmHnHuh=p&mHnHujh=p&UmHnHu jh=p&UmHnHuôéӴ{r{X{I{h=p&;CJmHnHsH u2jBhG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHu jh=p&UmHnHujh=p&UmHnHuh=p&mHnHuh=p&:CJmHnHsH uhG/h=p&0J@mHnHu$jhG/h=p&0JUmHnHu2jLhG/h=p&>*B*UmHnHphu !"#$%@ABCEFXYZstuwxyz{|³¥¥q³¥W¥2j.hG/h=p&>*B*UmHnHphu jh=p&UmHnHu2j8hG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHuh=p&;CJmHnHsH u$jhG/h=p&0JUmHnHuh=p&mHnHujh=p&UmHnHu jh=p&UmHnHu" "#$%&:qq`VP h @jh @U jh=p&UmHnHuhG/h=p&0JmHnHsH u2j$hG/h=p&>*B*UmHnHphuh=p&mHnHuhG/h=p&0JmHnHuh=p&;CJmHnHsH u$jhG/h=p&0JUmHnHu jh=p&UmHnHuh=p&mHnHujh=p&UmHnHu:uGHIJ^k|z{|}ؗؗyg[h @B*aJph#h @B*CJOJQJaJphh <B*CJph"h <B*CJ OJQJaJ ph#h 5:@CJKH\^JaJh <B*CJOJQJph#h B*OJQJaJmH phsH h h ;OJQJ h @h 5:@B*CJphh B*phh @B*ph#uH & F hh^h## & F hh^h7$8$H$ & F & F7$8$H$HIJRu @ H & F!7$8$H$ #Eb{|}~h^h$a$89012VXm#67CDٿііو~g]Nh 5@B*CJ\phh @B*ph,h 5:@B*CJKH\^JaJphh @CJaJh @B*CJaJphh 5@\aJh @CJOJQJaJh <B*CJOJQJph#h B*OJQJaJmH phsH h @aJh @B*aJph h @h 5@\h ;@OJQJ+9^l12CDVWXmns| $$Ifa$$a$7$8$H$|} $$Ifa$nkd$$Ifl0 064 lap $$Ifa$nkd$$Ifl0 064 lap $$Ifa$nkdN$$Ifl0 064 lap $$Ifa$nkd$$Ifl0 064 lap $$Ifa$nkd$$Ifl0 064 lap $$Ifa$nkd$$Ifl0 064 lap $a$$a$nkd$$Ifl0 064 lap "#678D V$If $$Ifa$7$8$H$$a$$h^ha$    !!"""""##$$$$$$Ĺģģ~xr h aJ h aJ/h B*CJOJPJQJ^JaJmH phsH h h 6@]h @B*aJphh @B*phh ;@OJQJh 5@B*\aJphh @CJh 5@B*CJ\ph h @h 5@B*CJ\ph33'VPPPPP$IfkdP$$IflrL*@ #$  0$64 laVPPPPP$Ifkd6$$IflrL*@ #$  0$64 laVPPPPP$Ifkd$$IflrL*@ #$  0$64 laVPPPPP$Ifkd$$IflrL*@ #$  0$64 laVPPPPP$Ifkd$$IflrL*@ #$  0$64 la      VTTRLFD7$8$H$kd$$IflrL*@ #$  0$64 la J !!!!!!!w"x"""""""""(## & F7$8$H$ & F & F7$8$H$7$8$H$####$$$A$Z$k$$$$$$$$$%C%D%E%X%j%%%%gd & F & F7$8$H$7$8$H$$$D%E%F%W%X%Y%i%j%%%%%%%%%%%%%%&&&&&ẬᔐᆀxmcVHhh5CJ\aJhGh 5:CJ\hG5:CJ\hhmH sH h mH sH  h 0Jjh 0JUhGh 5:CJ\hh mHnHsH uhhmHnHsH u$jhh UmHnHsH uhjh UmHnHsH uh h @B*aJphh B*OJQJaJph%%%%%%&&&&&-&.&?&@&A&\&]&x&y&&&&&&h]hgdGgdgdGgdh]h&`#$& &&&'&(&)&+&,&-&.&1&2&8&9&;&<&>&@&A&B&X&Y&Z&[&]&^&t&ξ߳~vaYvvjh U)jJx@ h OJQJUVaJmH sH jh Uh=p&h=p&mHnHujhU*jhUhh hGhG5CJ\aJh5CJ\aJh=p&5CJ\aJmHnHu jh5CJU\aJ*hh5CJ\aJ#jhh5CJU\aJt&u&v&w&&&&&&&ֻhh mHnHsH uh 5:CJhh jh Uj!+h U)jgCA h OJQJUVaJmH sH  &&&gd3 0&P 1h. 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